Koenji is definitely somewhere you should mark on your bucket list if you are traveling to Tokyo and have an interest in fashion, people always head to the big names such as Shibuya and Harajuku so they often overlook the hidden gems. Koenji is labelled as the "hipster" town because its flourishing with small indie shops, fantastic coffee and alternative fashion. A lot of foreigners of different backgrounds also live in Koenji so naturally, the food is very diverse and exciting.
A close friend recently moved to Tokyo from Australia and is incredible knowledgeable about "vinatge-kei", so much so that I enlisted her help to introduce to me the best boutiques in Koenji. There she introduced me to Yun and Remi, who actually work as apparel staff in small vintage stores around Koenji and often seen on the streets, if you do visit please be sure to look out for them!
Firstly, Yun introduced us to a resturant called "Shepherds Lunch" which had a very British home-cooked meal feel to it and lots of wood and natural colors, the aesthetic matched Yuns look perfectly.
For a mere 1000 yen we had a delicious and healthy lunch with coffee. My friend had the pasta, while I took the "Rice Koroke" - different flavored breaded rice balls; curried prawn, coriander and squid ink!
Chatting with my my friends I could learn a lot about Vintage-kei. A lot of Japanese fashions use vintage pieces in their looks, but Vintage-kei uses earthy tones, layers and frills for a doll-like appearence. Very similar and intertwining with Dolly-kei, Mori-kei and Cult Party Kei, Yun uses a mix of vintage and pieces she remade herself for her ethereal and very angelic look. There are a lot of sub-styles centering around layers and second-hand pieces but as of now, Vintage-kei seems to be rising in popularity.
There are so many different vintage stores, some even clothes all the way from the Edwardian period! We managed to catch Remi at work, who gave us a tour of her shop, which sold a collection of vintage clothes and accessories from all over the world - from American-style negligees to real silk kimono and even antiques. Usually the fashion in Tokyo is all so current it was surprising to see items such as real mink scarves and satin ballet shoes used in everyday fashion, but that is what made the whole experience so refreshing after spending so much time in Harajuku.
The girls I met wore mostly beige and off-white earthy tones for their angelic and virginal aesthetic, however Koenji also had a number of stores with an array of pretty pastels. I could see a lot of these items being used in decora or Fairy-kei and at second-hand prices I hope people will consider having a shopping spree in Koenji. As fast fashion becomes increasingly popular in Japan, buying something second hand insures its rarity and uniqueness.
My personal favorite was a kaleidoscopically colorful shop called Kiki2 selling a range of 80s pop themed clothing, which is ultra cool in Tokyo right now since "Peco-kei" became popular. Peco-kei is an assortment of bubblegum pop and sexy grunge and due to popular brands like "Bubbles" based around pastel tartan school skirts, edgy cuts and dark accents leading the current trend in Tokyo right now. The store itself has a mix of original pieces and second-hand, but also a room filled to the brim with stuffed toys, you can't possibly leave without feeling happy.
I had such a fantastic time away from the hustle and bustle of Harajuku, which is usually over run with tourists, our next destination will be the vibrant, unique fashion of Shimokitazawa, so please look forward to my next post!